Yinghua believes invisible Design is impactful.

FlipWord's interface is designed to be nonintrusive and easy to blend into any browser without losing its personalities. Any tasks injected by FlipWord can stand out without causing users to feel distracted from their primary online acitvity.


Yinghua values design consistency and developer efficiency.

As the project expands, Yinghua created a reusable UI design library for FlipWord to maintain design consistency and developer efficiency. Every UI component in the library was carefully decided after balancing users' feedback, engineering restraint, and business considerations.


Building a startup trained Yinghua to think thoroughly

Every interactive or responsive part in FlipWord is backed up with a complete UX flow and a list of solutions to various edge cases.